2021 Stats: Keeping Kids in the Game
Grant dollars given to support local community youth sports and public school athletic programs 350,000+ pieces of sporting equipment given to young athletes through our Sports Matter Giving Truck 19,000+ families helped by covering registration costs.
Pieces of sporting equipment given to young athletes through our Sports Matter giving truck.
Our support has kept over 550,000 kids in the game across all 50 states through the Sports Matter initiative since 2015.
Supported across the country to keep kids playing sports.
We believe sports have the power to change lives. But not all kids have the same access to play. Here are the barriers we focus on breaking down for kids to have more access:
Low-income neighborhoods are 4.5 times more likely to not have facilities than high-income areas, including safe recreational spaces like fields, parks, and courts.**
The average family pays $125 per child in registration fees to play sports.*
Most youth sports are run at the local level by volunteers with minimal budgets. Funding these local programs helps thousands of kids play sports each year.
The disparity between quality and quantity of equipment continues to increase between low- and high-income families. Low-income families spend an average of $111/kid on equipment while high-income families spend $197.*
How We Address These Barriers
Sports Matter Day
In August 2022, the Sports Matter giving truck visited Chicago for a day full of fun, games, new equipment and athlete appearances for 32 organizations. We gave 10,000 gifts of sport to Chicago’s young athletes.
Community Grant Program
The community grant program allows DICK’S Sporting Goods teammates from across the country to give back to their local communities. This program helps save youth sports across the country, from schools to youth leagues.
Diversity Equity & Inclusion
The DICK’S Foundation believes that diversity, accessibility and representation are important in youth sports, which is why in 2021, we have committed to support organizations who share our belief.