The Gift Of Sport

In December of 2020, The Dick’s Sporting Goods Foundation gave the gift of sport to 10,000 kids in under-resourced communities by traveling to eight cities in a customized Giving Truck surprising and delighting kids along the way. The Giving Truck symbolizes the importance of sports for all kids and all communities and raises awareness of The Foundation’s mission to inspire and enable sports participation. To highlight the importance of giving back to youth sports organizations, DICK’S Sporting Goods created this short film featuring the Co-op City Tennis Club, which is part of New York Junior Tennis & Learning. An inspiring club with a rich history, the Co-Op City Tennis Club is located in the Bronx, N.Y. and was formed for adults and children in 1983 by Lorraine Alexander and her late husband Milton. The DICK’S Sporting Goods Foundation recently surprised the club and NYJT&L with a $100,000 Sports Matter grant and new tennis equipment, all captured as part of the film.

Join us in savingyouth sports
Join us insaving youth sports