As of February 3, 2014
If you have questions about this Policy, please contact by using the "Contact US" link below.
Information We Collect
We collect information you voluntarily provide to us when you: (1) open an account or apply to the program; (2) donate; (3) utilize our services; (4) claim a reward or make a purchase; (5) contact us via customer service; (6) submit any user-generated content (via our Websites, Internet Marketing Channels or otherwise); (7) participate in customer research, surveys, sweepstakes or promotions; or (8) otherwise communicate information to us.
Some of the information is considered "Personal Information." Personal Information includes your name, mailing address, e-mail address, driver's license number, social security number, credit/debit card information (and related payment information) and/or telephone number. We may also collect other information such demographic/lifestyle information (including date of birth, personal interests and product/buying preferences).
The collection of certain types of Personal Information may be necessary and/or required for governmental compliance.
Additionally, we may collect Personal Information and other information you provide on behalf of third parties, or third parties provide on behalf of you relating to gift or donation recipients, online registrations/purchases or registries. We may also collect Personal Information and other information from sources assisting us with updating, improving and/or analyzing our records or with detecting fraud or theft. Additionally, we may collect information from various consumer reporting agencies and related service providers.
We may also collect "Automated Information" through Cookies (as defined below), Web Beacons (as defined below) and other related automated means ("collectively, "Information Technologies"). Automated Information we collect via Information Technologies includes internet protocol address(es), operating system(s) and browser specifics of your device, device characteristics, geographic information, user id(s), and specifics regarding your interactions with (i.e., the path you take through) our Websites and our Internet Marketing Channels.
We use Information Technologies to recognize you and your preferences as you return to our Websites or utilize our Internet Marketing Channels. "Cookies" are small text files sent to your device as you visit our Websites or utilize our Internet Marketing Channels and saved on your device via your browser or hard drive. "Web Beacons" (also known as pixel tags) are a form of technology placed within our Websites and our Internet Marketing Channels to monitor visits to certain pages within, interactions with, and the effectiveness of, our Websites and our Internet Marketing Channels.
Automated Information enables the tailoring of advertisements and offers specifically for you. In addition to such tailoring, we use Automated Information to ensure that online presence operates properly and efficiently for you and for your individual customer experience, to evaluate the use and benefit of such presence, and to support our Websites and our Internet Marketing Channels.
We use, collect and disclose your information consistent with this Policy, as updated from time to time, and you consent to such use, collection and disclosure by your use of our Websites or Internet Marketing Channels.
If an email is sent for a marketing purpose, you may unsubscribe to future e-mail communications by clicking on the unsubscribe link in our e-mail communications. Regardless of your decision to opt-out of future marketing e-mail communications, we may still contact you to respond to an inquiry, regarding transactions and for transactional purposes (e.g., recalls, product/service information and service/reminder notices).
Based upon your visit(s) to our Websites and elsewhere on the Internet, we may personalize your experience via our Websites and via our Internet Marketing Channels. However, you have choices relating to how your device interacts with our Websites and our Internet Marketing Channels. You may choose to access our Websites and our Internet Marketing Channels without accepting certain Information Technologies to your device(s), and you may opt-out or modify certain elements that are tailored specifically to you and served to you based upon your browsing history. If you choose to so restrict, you may access our Websites and Internet Marketing Channels, but you will NOT be able to take full advantage of certain features. Please note, even if you choose to restrict, opt-out or modify, you may still see or receive DICK'S advertisements on our Websites, on our Internet Marketing Channels and on other sites, but such advertisements will not be based upon your browsing history.
Additionally, we work with advertising networks that utilize the browsing history of your visits to our Websites, Internet Marketing Channels and across other sites to serve you DICK'S advertisements across the Internet and other channels. We do not permit such networks to provide your browsing history on any of our Websites to any other site. Some of these networks may participate in the Digital Advertising Alliance's ("DAA") Self-Regulatory Program. To learn more about your choices relating to networks that participate in the DAA Program, please click here.
How We Use
We do not sell, rent or trade your Personal Information to third parties. We use your information in ways consistent with this Policy, as disclosed at the time of collection, and in the following ways:
Fulfilling, delivering and communicating regarding your request for information, applications, donations and services;
Processing credit card payments;
Administering surveys, sweepstakes, contests or promotions;
Registering and servicing your account(s);
Providing customer service;
Conducting research and analysis;
Alerting you to product, service and promotional information, including product recalls;
Helping us to improve, customize and advance our services, Websites or Internet Marketing Channels;
To advertise our services to you and those of our partners that we think may be of an interest to you; and
Protecting the security and integrity of our, Websites, Internet Marketing Channels and overall business practices.
In doing so, we:
May combine certain Personal Information, customer information and Automated Information collected online and offline, including information collected from third parties; and
Will retain such information as needed to provide you products/services, comply with our legal obligations, resolve disputes, and enforce our agreements as we deem reasonably necessary.
How We Share
We may share information in ways consistent with this Policy, as disclosed at the time of collection, and in the following ways:
With third party businesses and service providers that assist with our business operations, such as shipping vendors, billing vendors, payment card processors, marketing and research vendors and various companies that work with us to improve or provide our products and services and our data integrity. We do require that such providers keep your Personal Information safe and secure, and we require that they not use or disclose your Personal Information for any purpose other than providing their applicable services;
As we deem necessary, in the event (or partial event) of a corporate sale (asset or stock), merger, reorganization, change in corporate control, acquisition, insolvency, bankruptcy or similar event;
To comply with applicable law or reasonable request based upon governmental regulation, court order, subpoena or similar related action; and
As we deem necessary to protect the rights, property or safety of DICK'S, our customers, our associates or others, and to prevent harm or loss or in connection with an investigation or suspected or actual unlawful activity.
Update Your Information
For certain types of information, we may offer you a variety of ways to access or update such information:
If you have created an account to apply, log-in to such account via the Website. After securely entering your account, you can update your name, e-mail address, phone number, password, etc. by entering or revising the information as reflected therein.
Additionally, utilize the "Contact Us" link at the bottom of any of our Websites. This link will provide you the opportunity to contact DICK'S via e-mail. Please provide your current and complete contact information with these requests.
We may refuse requests that are unreasonably repetitive, require disproportionate technical efforts, risk the privacy of others or are impractical; and
After closing your account(s), or updating or revising any information within your account(s) or any Information Technologies associated with your device(s), we may not delete residual copies from our servers and may not remove information from our back-up system(s).
In our efforts to provide accurate and complete information, we do utilize third party entities to assist us with updating and maintaining current contact information (e.g., National Change of Address or NCOA).
We use a variety of security measures to help protect your online transactions with us. Our Websites utilize encryption technology, including Secure Sockets Layer, to protect your information that we transport across the internet. Your personal online and mobile account(s) with us are protected via password protection and accessed online via such password.
Additionally, we use a variety of security measures to help protect your information that we maintain at our facilities. Such information is subject to reasonable physical, administrative and technical controls.
Our Websites are "general audience" websites and not directed toward children. Our Websites do not knowingly collect Personal Information from children under the age of 13 without express parental consent. If you are a parent or guardian and think we have unauthorized information about your child who is under the age of 13, please use the "Contact US" link below.
Third Party Links
Our Websites and our Internet Marketing Channels may link to other sites, many of which have their own privacy policies that we do not control. Be sure to review these privacy policies when visiting such sites. We are not responsible for such third parties' sites.
We may, from time to time, update and revise this Policy. Please periodically check this Policy for any updates or revisions.
If you are a California resident and DICK'S donor/customer you have the right to request information from DICK'S regarding the manner in which DICK'S shares certain categories of your personal information with third parties, for the third parties' direct marketing purposes. California law provides that you have the right to submit a request to DICK'S at its designated address and receive the following information:
The categories of personal information DICK'S disclosed to third parties for the third parties' direct marketing purposes during the preceding calendar year;
The names and addresses of third parties that received such information; and
If the nature of a third party's business cannot be reasonably determined from the third party's name, examples of the products or services marketed.
You are entitled to receive a copy of this information in a standardized format and the information will not be specific to you individually. DICK'S designated email address for such requests is firstname.lastname@example.org.